Conversational Advertising
January 27, 2023
6 Hacks Every B2C Brands Must Try for Better Facebook Ads Performance 2023
With roughly 3 billion monthly active users globally, Meta (Facebook) is the perfect platform for brands to reach and engage with their target audience. This is especially true for B2C brands who utilise the platform to attract customers and exert influence to increase sales. They can cast a wide net towards a large pool of potential customers that this giant social network has to offer. However, since the iOS 14+ updates in mid-2021, advertisers have experienced a significant impact on targeting, reporting, and optimization for ads performance. In order to overcome this challenge and optimise for better Facebook ads performance, here are some hacks B2C brands can consider: 1. Run Ads that Click To Messenger Why should you pay attention[...]
January 11, 2023
How to Set Up Ads that Click to WhatsApp for Success
Ranked the third most popular social media network in the world, WhatsApp is a force to be reckoned with. With two billion monthly active users and counting, it has grown from a simple app to help you chat with loved ones to one that is taking the business world by storm. The introduction of the WhatsApp Business Account has allowed businesses of all sizes to reach customers better. From providing updates to answering enquiries, WhatsApp for Business is a great messaging channel to help you improve customer experience. But how do you reach more potential customers, engage and nurture leads and build customer relationships? Running Meta (previously Facebook) ads that click to WhatsApp will help you get more out of[...]
October 6, 2022
How To Set Up An Effective Facebook Ad that Click to Messenger
Facebook Ads that Click to Messenger (CTM) are reshaping conversations between businesses and consumers. In this article, we explain what CTM Ads are, their advantages, how you can set one up and how integrating with AiChat’s platform can improve the results of your CTM campaigns. Conversational marketing, otherwise referred to as chat marketing or conversational commerce, is a concept of marketing centered around two-way conversations in a customer’s journey. Having genuine conversations with customers is crucial to building engagement and loyalty. One of the easiest ways to carry out conversational marketing efforts is through Facebook Messenger. In a study conducted by Facebook, it was found that 48% of respondents who shopped during the holidays are more likely to buy from[...]
September 2, 2022
How CMOs Leverage Intelligent Conversational AI to Maximise Leads & Drive Engagement
The current digital world causes rapid changes due to the demands of customers. This has led many Chief Marketing Officers (CMOs) to face the challenge of fulfilling customers’ needs at any time of the day. They risk losing customers if their brands could not provide a consistent customer experience throughout each stage of the customer journey. Since most consumers today are going online for purchases, CMOs have to gain a deeper understanding of customer experiences across the shopping journey, especially in the online space. Thus, there is an urgent need for CMOs to leverage on automation technology in order to compete with other businesses, generate higher return on investment (ROI), and expand business reach quickly. A Solution to Better Leads[...]
October 11, 2021
AiChat partners with Google to help retailers engage shoppers with Business Messages Chatbots
Brands can transform customer care by routing inquiries to messaging conversations that agents can manage on AiChat’s unified messaging platform. Leading retailers like MR.DIY has already taken advantage of this integration to decrease costs and drive sales through conversational commerce. SINGAPORE — October 11, 2021 - South East Asia leader in conversational CX platform for retailers, AiChat, announced its partnership with Google’s Business Messages. AiChat is among the first set of South East Asia companies within the Business Messages ecosystem, setting the stage for an exciting relationship to come. This integration provides more resources for consumers to make their decisions online. For multi-location retailers, like MR.DIY, customers can click the message or chat option directly within Google Click-to-Message (CTM) Ads.[...]
August 9, 2021
From Chat to Conversion: A Quick Guide to Google’s Business Messages
Google is a driving force in all of our lives. The information it houses influences many of our decisions, both personally and as a business. Did you know that there are nearly 6 billion searches done on Google every day? To expand the way Google connects its users to the businesses they need, they introduced Google’s Business Messages. Customers expect to get information quickly on Google and these newer chat features help put that information into their hands. As a business, being ready to answers these questions is paramount to financial success and customer satisfaction. It’s an integral part of conversational advertising and one that your business should keep an eye on to stay ahead. Research shows that 75% of[...]
May 23, 2021
3 Ways to Acquire Customers via Facebook Messenger
The present and future of communication is held firmly in messenger chat. Conversational marketing is a normal part of information gathering for the next generation of consumers. On Facebook alone, there are 10 billion messages sent between people and businesses on Messenger every month. This type of marketing holds unique processes for businesses, of which you may have not tried before, but it also converts followers to customers and increases click-throughs in a way that isn't common across other marketing methods, like email. In this article we will dive into three ways to acquire customers using Facebook Messenger advertising, automated follow ups, and engagement interaction strategies for better conversions with your marketing clients. Engage, qualify, convert, and keep customers through[...]
April 26, 2021
Conversational Advertising: Measuring the impact of Click-to-Message (CTM) Ads
Users everywhere already know and prefer messaging for friends and family, so why not provide that same engagement opportunity within your ad units? In today’s modern marketing landscape, this is known as Conversational Advertising. ? Conversational Advertising: digital ads that initiate conversation between your brand and consumers. Reports have shown that customers are seeking the ability to message brands. 89% of users want to connect with businesses via messaging, which they already know and prefer. 53% of customers are more likely to shop with businesses that they can message. Business leaders say chatbots have increased sales by 67% on average If you are planning to explore Conversational Advertising and test if it works for your brand, you will first need[...]